“Twelve Weeks to Midnight Blue” ~ A JustRead Blog Tour & Giveaway (ends 2/1/22)

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Twelve Weeks to Midnight Blue JustRead Blog Tour

Welcome to the Blog Tour for Twelve Weeks To Midnight Blue by Steve Searfoss, hosted by JustRead Publicity Tours!


KidVenture Twelve Weeks To Midnight Blue Cover Title: KidVenture Twelve Weeks To Midnight Blue Series: KidVenture #1 Author: Steve Searfoss Publisher: Independently Published Release Date: Jan 26, 2020 Genre: Middle-Grade Fiction Chance Sterling launches a pool cleaning business over the summer. Join Chance as he looks for new customers, discovers how much to charge them, takes on a business partner, recruits an employee, deals with difficult clients, and figures out how to make a profit. He has twelve weeks to reach his goal. Will he make it? Only if he takes some chances. KidVenture stories are business adventures where kids figure out how to market their company, understand risk, and negotiate. Each chapter ends with a challenge, including business decisions, ethical dilemmas and interpersonal conflict for young readers to wrestle with. As the story progresses, the characters track revenue, costs, profit margin, and other key metrics which are explained in simple, fun ways that tie into the story. PURCHASE LINKS*: Goodreads | Amazon | Barnes & Noble | BookDepository | IndieBound | BookBub


steve searfoss

I wrote my first KidVenture book after years of making up stories to teach my kids about business and economics. Whenever they’d ask how something works or why things were a certain way, I would say, “Let’s pretend you have a business that sells…” and off we’d go. What would start as a simple hypothetical to explain a concept would become an adventure spanning several days as my kids would come back with new questions which would spawn more plot twists. Rather than give them quick answers, I tried to create cliffhangers to get them to really think through an idea and make the experience as interactive as possible.

I try to bring that same spirit of fun, curiosity and challenge to each KidVenture book. That’s why every chapter ends with a dilemma and a set of questions. KidVenture books are fun for kids to read alone, and even more fun to read together and discuss. There are plenty of books where kids learn about being doctors and astronauts and firefighters. There are hardly any where they learn what it’s like to run small business. KidVenture is different. The companies the kids start are modest and simple, but the themes are serious and important. I’m an entrepreneur who has started a half dozen or so businesses and have had my share of failures. My dad was an entrepreneur and as a kid I used to love asking him about his business and learning the ins and outs of what to do and not do. Mistakes make the best stories — and the best lessons. I wanted to write a business book that was realistic, where you get to see the characters stumble and wander and reset, the way entrepreneurs do in real life. Unlike most books and movies where business is portrayed as easy, where all you need is one good idea and the desire to be successful, the characters in KidVenture find that every day brings new problems to solve.
CONNECT WITH STEVE: Website | Facebook | Instagram | Twitter


(1) winner will receive a $25 Amazon Gift card! (10) winners will receive a paperback copy of Twelve Weeks to Midnight Blue!

Twelve Weeks to Midnight Blue JustRead Blog Tour

Be sure to check out each stop on the tour for more chances to win. Full tour schedule linked below. Giveaway began at midnight January 25, 2021 and lasts through 11:59 PM EST on February 1, 2021. Winner will be notified within 2 weeks of close of the giveaway and given 48 hours to respond or risk forfeiture of prize. US/CAN/UK/AUSTRALIA only. Void where prohibited by law or logistics.

Giveaway is subject to the policies found here.

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Follow along at JustRead Tours for a full list of stops!

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*NOTE: This post contains affiliate links.

My thoughts

What a fun yet instructive (in ways kids won’t even notice) chapter book for middle-grade children!

I have to admit, I don’t know much at all about starting and running a business, or entrepreneurship. Neither will most kids who would read this book; but there is a wealth of knowledge in Twelve Weeks to Midnight Blue for any kid who might want to start a small kid business. After all, anything we’d picture as something a child might do to make money (babysitting, running a lemonade stand, mowing lawns) is actually a small business. In different ways, each of these might require promotion, start-up costs, additional labor pay, and purchases of equipment.

In this neat book, author Steve Searfoss introduces readers to Chance and his family. He has a dad, a mom, and several younger siblings. It’s summertime; school is out, and Chance has just laid eyes on a fantastic bike, which Chance calls Midnight Blue for its awesome color. But he doesn’t have the cash to buy it. Yet. In a conversation with his dad, Chance is given the opportunity to clean the family pool and make some cash. Chance does so, earns some cash, then spends some of the money on ice cream, and is lamenting the next week, when his dad asks him to clean the pool again, how long it will take to save up for the bike. His dad challenges him to do some math (not his favorite) and figure out how long it will take. And then, the adventure begins! Over the summer, Chance will learn many of the principles of being an entrepreneur, like:

  • Marketing
  • Other competitors in the same kind of business
  • Partnerships
  • Keeping one’s word
  • Cost estimations
  • Profit and loss statements
  • and much more!

In all, Twelve Weeks to Midnight Blue is a compelling and enjoyable read. We get to know Chance’s sister, Addie; many of his customers (plus a failed customer); and his good friend. Chance has successes and failures, but kids will want to keep reading, at the end of each chapter, to discover what comes next for the young entrepreneur! The author includes the math calculations Chance has to make in each step of his budding business. He also asks questions of the reader that will encourage kids to thing about what they might do to solve each challenge. There are also colorful illustrations which bring life to each chapter.

I enjoyed Twelve Weeks to Midnight Blue and learned quite a bit myself, even as I was cheering Chance on as I read. Plus, now I know many important principles of starting a business. Kids will love it and maybe be encouraged to become entrepreneurs themselves!

Enjoy! –Wren

Disclaimer: I voluntarily reviewed a complimentary copy of this book which I received from the author. All views expressed are only my honest opinion.

23 thoughts on ““Twelve Weeks to Midnight Blue” ~ A JustRead Blog Tour & Giveaway (ends 2/1/22)

  1. Pingback: Welcome to the Twelve Weeks To Midnight Blue Blog Tour & Giveaway! – JustRead Publicity Tours

  2. Steve is a new author for me and I look forward to reading his books! I think it’s a great idea to use stories to teach kids different business concepts.

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